What is Website Traffic

Definition: Website traffic refers to web users who visit a website. Web traffic is measured in visits, sometimes called “hits,” and is a common way to measure an online business effectiveness at attracting an audience.

Types of Traffic

  • Direct traffic: Visitors that visit your site by typing your URL into their browser, or through an undefined channel.
  • Referral traffic: Visitors that visit your site by clicking on a URL on another website.
  • Search Engine:
    Visitors that discover your website by entering a keyword in a
    search engine (Google, Bing, Yahoo) and then click on your listing.
  • Campaign Traffic: Visitors that visit your website through a dedicated campaign or clicking on a link with certain tracking parameters.

When thinking about web traffic, it’s also good to remember that as a
website owner, your job isn’t limited to content creation. You’re also
supposed to promote what you have to offer. Generating website
traffic is not something that happens by chance. It’s the product of
good hard work, and this hard work involves good marketing and
promotional strategies.

In the weeks ahead I will be discussing Website Traffic, the hows’ and whys’ and different methods in obtaining good viable traffic. I will discuss free and paid traffic and if there really is a difference. I will talk SEO, Analytics, webrings, advertising and all the rest of the jibber that most of us could care less about! I will try to make it interesting and factual.

Until next time:

Take Care,

Phil J


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